Having been a licensed real estate agent, a Realtor® for the past 8 years, I have noticed, and read many articles and books about what makes a good agent. A common theme has been what the agent has been doing the same, and what the agent has been doing differently.
Doing the same thing over and over may work for some industries, and for some people. However, it is my belief that in the sale of real estate and real property, doing the same thing over and over may not be the best option.
I'm not saying that I personally have tried to "re-invent the wheel" or anything. But what I have done is tried to "re-tweak" my everyday activities and tried to make what I do just a little bit better than everyone else.
Up until 2011, I thought my day to day activities were working to my advantage. I was on-line everyday, reading and writing blog posts, reading trade magazines and books, I bought almost every marketing give-away I could, Boston Red Sox schedules, note pads, door hangers, etc..... For some time, all of the that worked, I was able to track some solid leads to most of the items. Others not so much.
With the limited training I was offered in my offices, I was being told that what I was doing was right. Buy everything you can and give it away with your business card and the calls and emails will come. Little did I know, that was correct, but only to a certain degree. Give-aways are o.k., but what do you do with the folks that you have given away the items to after-wards, where is the follow up? Did you get names, numbers, or email addresses?
My goal in 2011, because I finally decided to set one and stick with it, was better follow up. What does better follow up mean for me? It means not only giving some things away, but asking the right questions to those folks, and obtaining the right information to follow up with them. A simple phone call, email, or letter to some people can make the world of difference. I know for me personally it has.
This is one of the small things I am doing differently this year that I feel has made an impact on my business.
What are you doing differently to make a difference for you?
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Information provided by Bill Somerset, Avalar Advantage Real Estate
New Hampshire Realtor® New Hampshire real estate and homes for sale
Search for your next home in New Hampshire or Maine right on my website, www.billsomerset.com




